When you hear or read about about the idea of Big Data, this is pretty much it.Ĭorporations source data from browsers, business transactions, smart (IoT) devices, industrial equipment, videos, social media and other sources to create a digital dossier on you and everyone else. Honoring DNT is 100% voluntary and as a result, most websites don’t respect the Do Not Track requests of users.Ĭonsumer data collection, analysis and sharing is a huge market. Unbeknownst to most web users, companies aren’t legally required to comply with the DNT setting. When turned on, this setting sends a signal to advertisers, analytic companies, app manufacturers, and other web service companies telling them to stop tracking your browsing activity. Most browsers have a ‘Do Not Track’ (DNT) setting. The ‘Do Not Track’ Setting in your Browser does Nothing it’s a Fraud Read The New York Times’ report on the cost of losing your privacy. It’s time to start taking back our privacy. The best way to mitigate data leaks is to prevent corporations (as well as the government) from accessing superfluous information on us. There have been so many breaches in recent years, I’ve lost track on the number of free credit reporting subscriptions I’ve been gifted. In 2019, a major data breach occurred at least once a week. The business world cannot be completely trusted with our personal information. The data they collect can hurt you if it falls into the wrong hands, and it often does. And if CES 2020 tells us anything, the brand names that we “trust” want to track us even more. They track you through the apps and browsers you use. Hundreds of companies are tracking your every move, both in the physical world and across the Internet. The unfortunate truth is bad actors already have easy access to at least some of your data. So, how likely is it for personal information to fall into the wrong hands? Likely. For example… your credit rating, your wife’s anniversary gift, and that business-related NDA you signed last year are all things you want to keep confidential. There’s a lot you’d like to keep private. You say you have nothing to hide? Sure you do.
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